Almost everyone looks for good value with every purchase they make. Wine is no exception. Do we all enjoy those special $40 and above wines? Absolutely. But the reality is most of us cannot afford to drink them on a daily basis. So, we look for the best value possible for our every day wines, so we can still afford to drink those more expensive wines for special occasions. Purple Wine Company knows this about us. And to that end, have produced a line of inexpensive, everyday wines for us to enjoy.